Kele Global Non-Profit Brand/Marketing Overhaul

Kele Global, a nonprofit organization dedicated to supporting underserved children and youth across Africa, needed a more cohesive and effective brand presence to better communicate its mission and connect with donors, sponsors, and community partners. The existing website and marketing materials lacked consistency, clarity, and a streamlined user experience.

Over several months, I partnered closely with the organization to modernize its visual communications and strengthen its brand identity. My work included the design and development of a custom Squarespace website, as well as a comprehensive suite of marketing and fundraising materials, including a trifold brochure, annual report, fact sheet, event signage, business cards, social media graphics, and other branded collateral.

A key component of the project was the complete website redesign, which involved custom integrations, improved site architecture, and a more strategic user experience focused on increasing engagement and optimizing the donor journey. This ongoing partnership has allowed me to expand my expertise in nonprofit communications, web design, and conversion-focused user experience while providing Kele Global with a cohesive and professional brand presence that supports its continued growth and impact.

Original Brand

Kele Global Website

One Pager

Trifold Brochure

Updated Collateral

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