Kele Global Non-Profit Brand/Marketing Overhaul
Kele Global, a nonprofit organization dedicated to supporting underserved children and youth across Africa, needed a more cohesive and effective brand presence to better communicate its mission and connect with donors, sponsors, and community partners. The existing website and marketing materials lacked consistency, clarity, and a streamlined user experience.
Over several months, I partnered closely with the organization to modernize its visual communications and strengthen its brand identity. My work included the design and development of a custom Squarespace website, as well as a comprehensive suite of marketing and fundraising materials, including a trifold brochure, annual report, fact sheet, event signage, business cards, social media graphics, and other branded collateral.
A key component of the project was the complete website redesign, which involved custom integrations, improved site architecture, and a more strategic user experience focused on increasing engagement and optimizing the donor journey. This ongoing partnership has allowed me to expand my expertise in nonprofit communications, web design, and conversion-focused user experience while providing Kele Global with a cohesive and professional brand presence that supports its continued growth and impact.
Original Brand
Kele Global Website
One Pager
Trifold Brochure
Updated Collateral
Pop Up Banner